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Mobile Devices and Partisanship

Mobile Devices and Partisanship

Last week, SMS connect analyzed the ins and outs of election partisanship, and how text massage marketing can play a role in winning people over. This week, we’re back to analyze what this divisiveness means in mobile devices. Most importantly, we want to see...
Can You Use SMS to Change a Voter’s Mind?

Can You Use SMS to Change a Voter’s Mind?

Persuading a voter to support your campaign has varying levels of difficulty depending on the scale and stake of the election you’re running in. Gaining voters is one thing. Approaching someone rooting against your campaign with the goal of changing their mind...
S.M.A.R.T. Goals for SMS Marketing

S.M.A.R.T. Goals for SMS Marketing

As a modern professional, you’re probably familiar with the term “S.M.A.R.T. Goal.” If you’re not familiar, SMART is an acronym to help people create and achieve goals. The letters stand for Specific, Measurable, Achievable, Relevant, and Timely. There are many...
SMS: A History Lesson

SMS: A History Lesson

December 2018 marks the 29th birthday of text messaging, an invention that changed the landscape of communication and marketing as the world once knew it. 29 years is a lifetime or more for some, and SMS has grown accordingly. What started as mere 160 character...
6 Ways to Earn Votes from Young People

6 Ways to Earn Votes from Young People

Studies show it. Election results reflect it. As the one of the larger voting pluralities in the US, and soon to be the largest, many youth just aren’t showing up to the polls. Why is this? Through growing activism and political involvement via social media or...