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Can You Use SMS to Change a Voter’s Mind?

Can You Use SMS to Change a Voter’s Mind?

Persuading a voter to support your campaign has varying levels of difficulty depending on the scale and stake of the election you’re running in. Gaining voters is one thing. Approaching someone rooting against your campaign with the goal of changing their mind...
Get The (Key)Word Out!

Get The (Key)Word Out!

Your political sms messages can be the keys to winning an election, but only if you and your team make the effort to get the word out there– or the keyword, perhaps. We’ve talked about what opt-in text messaging is, but now we’re going to give you a...
S.M.A.R.T. Goals for SMS Marketing

S.M.A.R.T. Goals for SMS Marketing

As a modern professional, you’re probably familiar with the term “S.M.A.R.T. Goal.” If you’re not familiar, SMART is an acronym to help people create and achieve goals. The letters stand for Specific, Measurable, Achievable, Relevant, and Timely. There are many...
A Guide to Collaborating with Businesses

A Guide to Collaborating with Businesses

Partnerships, sponsorships, associations: whatever your campaign decides to name them, relationships are the lifeblood of politics. Creating strong connections with people bolsters you in meeting the goals of your cause and winning elections. We see it in every...
SMS: A History Lesson

SMS: A History Lesson

December 2018 marks the 29th birthday of text messaging, an invention that changed the landscape of communication and marketing as the world once knew it. 29 years is a lifetime or more for some, and SMS has grown accordingly. What started as mere 160 character...